The Business Bundle

What do Search Engine Optimization, Email Marketing, Web Design, Copy Writing, Ecommerce and Business Planning all have in common? They are all topics covered by the workbooks in this bundle. With over 200 pages of workbook content this package is sure to fill up your holiday reading season. Originally written for an intensive, small business workshop these resources are now available to the general public. You may have been lucky enough to nab a copy of Designing for the Web: A workbook for people who feel totally unqualified to design their own Web sites earlier this month. If you weren't so lucky, now's your chance to grab it at a highly discounted price.

These workbooks will sell for $11.95 each when the bundle is split up into its individual components. But right now you can download the whole pack (including two bonus workbooks and over a dozen worksheets as MS Word files for easy re-use) for 42% off. This sale ends when I get around to uploading each of the packages individually. No promises on when that will be.

Workbook One: Email Marketing

Do your customers buy from your Web site on a regular basis all by themselves? Do they walk into your store after you telepathically tell them about your new products and in-store promotions? If you said yes, lucky you! But if you said no, you might be feeling your Web site is letting you down, when in reality you are letting your customers down. If you want to increase your number of qualified buyers, it's time to start your own effective email marketing newsletter. This workbook gives you step-by-step instructions to get customers banging down your doors—both in your store and online.

Workbook Two: Search Engine Optimization (SEO)

Every month Google records hundreds of thousands of searches for variations on the term "business marketing." Do you know how to find those term variants and optimize your Web site to make sure customers will find you when they need you most? In this workbook you'll learn the ins and outs of search engine marketing and the key steps you need to take to optimize your site for high search engine visibility.

Workbook Three: Creating Convincing Content

Organize, optimize and publish for success. Writing stories for the Web is a little bit different from any other media. Do you know how to write compelling content that will get your visitors excited and begging for more? This workbook includes ten amazingly simple tips to keep you writing fresh content for your blog and website on a regular basis.

Workbook Four: Intro to Web Design

Are you a creative person stymied by nerds and technology? Do you wish your Web site was as beautiful as your imagination? Do you wish your imagination was as beautiful as some of the Web sites you've visited? In this workbook you learn about the building blocks that make a great Web site. From page layout and navigation styles to colour and imagery you'll finish the class with step-by-step instructions on converting ideas into attractive and functional Web designs.

Workbook Five: Selling Online

Start selling your products and services online with this content-packed workbook. From product description to payment gateway, this workbook covers the key topics you need to sell your products online. It's perfect for small businesses (including artists!) who want to take advantage of the global market to sell their products.

Workbook Six: Plan to Succeed

Have you planned your success? In writing? With targets and goals and predictable outcomes? Really? This workbook covers three case studies of success and then gives you the templates needed to build your own online fortune. Whether you're looking to launch a new product, or just get a more predictable income stream in the new year, this final workbook will give you the blueprint you'll need.

Note: these workbooks are not Drupal-specific.